In my previous post, I had posted a link of Dr. Julian Birkinshaw's interesting short video presentation as Professor of Strategy and Entrepreneurships at LSE.
In his lecture, Dr. Birkinshaw talked about 'Good Management' listing the attributes of good managers and giving an outlook at how good managers should behave with fellow colleagues, but mostly with subordinates as employees in a work environment.
He referred to the Marketing Management system and style adopted by marketeers when trying to define what 'Good Management' is.
He said:
“Like Marketing, it is seeing the world through the eyes of your customers. Understanding the world through their point of views.”
In his lecture, Dr. Birkinshaw talked about 'Good Management' listing the attributes of good managers and giving an outlook at how good managers should behave with fellow colleagues, but mostly with subordinates as employees in a work environment.
He referred to the Marketing Management system and style adopted by marketeers when trying to define what 'Good Management' is.
He said:
“Like Marketing, it is seeing the world through the eyes of your customers. Understanding the world through their point of views.”
